The Web Is King!
Did you know…
Deloitte’s 24th Annual Holiday Survey of retail spending and trends reveals that– once again– the Web is king when it comes to holiday shopping!
“The Internet ranks as a top shopping destination and continues to grow at a steady pace.”
Deloitte found that this year, more than one in five respondents expect to use the Web as their primary shopping source! Along with finding great bargains, respondents said they are increasingly reliant on customer reviews. In fact, 4 out of 10 respondents said they “often read consumer-generated reviews,” and one quarter of those surveyed said “they will likely purchase a product this holiday season based on an online recommendation.”
That’s not all! Over one-third of the surveyed consumers said they believe “online consumer reviews and ratings influence their buying decis! ions more than advertising!”
The customer review capabilities available through our MA Web Center solution will prove valuable for your business when hoping to snag online shoppers! The holiday season is right around the corner!
