What Is Your Competitive Advantage?

With so many options for Web hosting and design services out there, your prospects may wonder what sets your solution apart from the rest. To proactively address this concern, brainstorm and jot down a list of your solution’s unique qualities.

Is your business the only one that offers your products or services?  Does your business have any competition? 

Sales writer Tony Alessandra has a great technique that you can use to communicate your solution’s competitive edge: Develop a Statement of Competitive Advantage!

Your statement should consist of four parts:

1. Your name
2. Your company
3. A statement about a problem in your market
4. How you and your product solve that problem

Here is our example: 

Hi. I’m Stewart from 9Rains Technology. We’ve noticed how small businesses with limited time and resources aren’t able to maximize their true potential online. We provide a user-friendly web solution that allows any business – no matter how small – to create high-quality, customized, interactive Web presences like their larger competitors can, but at a fraction of the cost and without the hassle and expense of a Webmaster.

Try it out for yourself.  What is your Statement of Competitive Advantage?

Contact Us Today To Start Increasing Your Market Share!