Boomer Women Provide Online Apparel Sales Boon

If you sell women’s apparel and accessories – particularly targeting the Boomer generation – you’ve got to start selling on the Web! According to a new MediaPost survey of 600 women over age 50, two out of three respondents said they do at least some of their clothing shopping online. What’s more, thirteen percent told MediaPost that they buy their clothes exclusively on the Web!

The survey indicates that this demographic is displeased with the service they receive in brick-and-mortar locations. "Eighty-four percent of the respondents described retail salespeople as indifferent, inexperienced, invisible or outright rude," writes MediaPost’s Stephen Reily. "Why does this matter? Primarily because the Boomer Woman is such an important fashion consumer, and designers, retailers and marketers are failing badly to engage the fastest-growing, richest demographic among their customer base…In a recession, these shoppers offer a lifeline to department stores, boutiques, and websites."

Thanks to our Web solution, small- and mid-sized clothing boutiques and designers have an opportunity to outshine the major department stores on the Web!

Contact Us Today To Start Increasing Your Market Share!